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'We Are Undefeatable' campaign to support the 19 million

Oct 22, 2020

Research findings and a leaflet were launched over the summer by Sport England as part of its ongoing 'We Are Undefeatable' campaign. This aims to help the estimated 19 million in England people who have long-term health conditions to become or stay active.  



Photo Credit: Photo by Jan Huber on Unsplash

Lisa O’Keefe, Sport England's executive director of insight, said: 'We Are Undefeatable was created in response to a deep exploration of the barriers faced by people living with long-term health conditions, responding to their feelings and needs by supporting them to build physical activity into their lives in a way that their condition allows. Our research shows how important this continues to be.'

Referring to the onset of the Covid-19 pandemic, Ms O'Keefe added: 'We’re all in unfamiliar territory, so we feel this insight can be a valuable guide when you’re developing plans and supporting people with health conditions, as well as for activating the We Are Undefeatable campaign.'

An insight pack, which is available to campaign supporters and partners, ai...

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