Fifteen physios with a passion for promoting personalised care sign up as ambassadors in England

The Personalised Care Institute (PCI) has announced that at least 15 ‘passionate’ physiotherapists are acting as ambassadors for the national organisation.

They join 120 other ambassadors in a network of highly qualified and skilled health and care professionals – ‘all of whom share a passion for personalised care’, the PCI stated. It is possible that more people with physiotherapy backgrounds are acting as PCI ambassadors, but were not identified as such. 

Launched in 2021, the ambassador programme helps the PCI demonstrate the value of personalised care; helping to  ‘empower people to feel in control and confident about their health’. The ambassadors promote personalised care by writing articles for journals, blogging for health organisations and royal colleges, and presenting podcasts at professional conferences.

'Brilliant job'

Emma Hyde, the PCI’s clinical director, said: ‘Our ambassadors do a brilliant job spreading the word on how personalised care improves health outcomes and leads to better experiences for patients and health and care professionals.'

Dr Hyde added: ‘I am looking forward to working with them on our shared mission of putting personalised care at the heart of health and care practice.’

The roll call of physiotherapist ambassadors

Michael Anderson, advanced practitioner and first contact physiotherapist, Sussex MSK Partnership East/Horder Healthcare/High Weald Primary Care Network

Jodie Breach, national physiotherapy lead, Nuffield Health

Andrew Cuff, consultant physiotherapist and head of MSK, Connect Health

Georgi Daluiso-King, personalised care lead MSK, Sussex Community Foundation Trust NHS/Sussex MSK Partnership

Andrea Jarvis, service lead in pulmonary rehabilitation, Blackpool Teaching Hospitals NHS Trust

Nick Livadas, clinical lead/physiotherapist, Connect Health

Neil Marshall, head of operations, Connect Health

Richard Morford, clinical lead, Pure Physiotherapy

Lone Odgaard-Webber, first contact practitioner (physiotherapist) team-lead, University Hospitals of Derby and Burton NHS Foundation Trust

Areeba Qureshi, first contact practitioner, Innovations in Primary Care

Bintal Wajeeh Satti, Khattak Memorial Surgery, Birmingham

Harmanjeet Sharma, PCI ambassador, Response Physiotherapy

Diane Slater, research and clinical, independent: collaborating with University Hospitals Coventry and Warwickshire NHS Trust, and University of Aalborg, Denmark

Mark Williams, MSK clinical specialist physiotherapist, NHS Derbyshire Community Health Services

Jehan Yehia, first contact practitioner, lead physiotherapist, London

 The PCI is a virtual organisation, accountable for setting the standards for evidence-based training in personalised care in England. For more information, visit: https://www.personalisedcareinstitute.org.uk

Twitter: @Pers_Care_Inst 

To read a PhysioUpdate article about Connect Health's ongoing training initiative with the PCI, visit: https://www.physioupdate.co.uk/news/company-pioneers-mandatory-training-that-physio-says-puts-patients-at-the-heart-of-what-we-do-/