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ExclusiveApr 8, 2021

In a PhysioUpdate Q&A, Fiona Moir discusses goPhysio – the business she runs with her husband Paul

goPhysio has gone from strength to strength as a practice since its doors opened in Hampshire two decades ago. Now partners – in a business as well as in a marital sense – Fiona Moir and Paul Baker are ready to share the secrets of their successful model with ambitious physios harbouring aspirations to create their own thriving businesses.

Find out what Fiona told PhysioUpdate editor Ian A McMillan.

Fiona Moir says it's important not to undervalue yourself as a physiotherapist

Tell us about your background

I fit the cliché. Why? I have always been interested in how the body worked, exercise, sport and connecting with people. I originally wanted to be a doctor, but, as A-level chemistry was a bit of a challenge, I decided on physiotherapy.

I trained in Bristol at University of the West of England, qualifying in 1997. This is where I met Paul [Baker], my husband and co-founder of goPhysio. My physio career began at Queen's Medical Centre in Nottingham. I did rotations in a huge teaching hospital for a few years, before ‘locuming’, travelling and settling back down in the south of England – a very typical young physio's journey in the 1990s.


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